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Data management guide


Berry Baby Ltd. data management guide 

From the 25th May 2018 General Data Protection Regulations are valid throughout Europe.

In the following data protection information, we would like to inform you about the processing of personal data carried out by the company Berry Baby Ltd. 4400 Nyíregyháza Kinizsi Pál Street 10 (hereinafter referred to as„Berry Baby“ and/or "we" and/or "Data Controller") according to the general data protection regulation („GDPR“). Our data protection information applies to all websites, applications and other services and benefits (ihereinafter jointly referred to as „Services“), offered by Berry Baby in Europe.

Please read our data protection information carefully. If you have any questions or comments about our data protection information, please contact us by writing to


1. Name and Contact Details of the Controller
1.1.  Provider of our data storage
2.  Contact Details of the Data Protection Officer      
3.  Purposes of the Data Processing, Legal Bases and Legitimate Interests pursued by the Controller or by a Third Party, and Categories of Recipients
3.1.  Access to our Websites / Applications
3.1.1. Log Files
3.1.2. Cookies, Tracking, Social Media Plug-Ins
3.2. Creation, Execution and/or Termination of a Contract
3.2.1.  Data Processing on Conclusion of the Contract
3.2.2.  Data Use for Fraud Prevention Purposes
3.2.3.  Data Transmission to Transport Service Providers
3.3.   Data Processing for Advertising Purposes
3.3.1. Postal Advertising
3.3.2.  Newsletter
3.3.3.  Product Recommendations by Email
3.3.4.  Competitions
3.4.    Online Presence and Service Optimization
3.4.1   Cookies, general informations
3.4.2.  Google Analytics
3.5.  Targeting
3.5.1.  Onsite-Targeting
3.5.2.  Retargeting
3.5.3.  Google Adwords
3.6.  Customer and/or User Account
3.7.   Contact 
3.8.  Online Marketing and built in moduls
3.8.1.  Facebook
3.9.  Payment
4. Recipients outside the EU
5. Your rights
5.1. Overview
5.2. Right of objection
5.3. Right of Withdrawal


1. Name and Contact Details of the Controller

The present data protection information applies to any data processing carried out by the company


Berry Baby Ltd
4400- Nyíregyháza,
Kinizsi Pál street 10.


represented by:

Zoltán Lipták (owner)

Zsuzsanna Fodor(Managing Director )

for the following websites/applications:


1.1. Provider of our data storage Kft. (4028 Debrecen, Kassai street 129.; Cg. 09-09-020636)

2.    Data Protection Officer has not been appointed  

3.    Purposes of the Data Processing, Legal Bases and Legitimate Interests pursued by the Controller or by a Third Party, and Categories of Recipients  

3.1.  Access to our Websites / Applications

3.1.1.   Log Files

At every single access to the Services, an information is sent to the server of our service by the respective internet browser of your respective terminal device and is temporarily stored in log files. The data records stored during this process contain the following data stored until their automatic deletion: access date and time, name of the page accessed, IP address of the requesting device, referrer URL (URL from which our service has been accessed by you), amount of transferred data, loading time, as well as product and version information of the browser which has been used in each case and the name of your access provider. The legal basis for the processing of the IP address is Article 6 para. 1(f) GDPR. Our legitimate interest results from
Ensuring a smooth connection,
Guaranteeing a comfortable use of our Services,
Evaluating the security and stability of the system.
A direct conclusion on your identity is not possible on the basis of the information and will not be drawn by us. The information will be stored and automatically deleted after the achievement of the aforementioned purposes. The standard deletion periods depend on the criterion related to necessity.

3.1.2  Cookies, Tracking, Social Media Plug-Ins
On various pages we use cookies, tracking device, targeting procedure and social media plugin.We will go into details on the exact procedure in the following points:

3.2. Creation, Execution and/or Termination of a Contract
3.2.1. Data Processing on Conclusion of the Contract
If you register for one of our Services and/or conclude another contract with us (e.g. by purchasing a product), we will process the data required for the conclusion, execution or termination of the contract, including the following


•   Firstname, surname

•   Invoice and delivery address

•    Email address

•    Billing and payment data

•    Phone number

The legal basis for this operation is Article 6 para. 1 a) and b) GDPR, i.e. you provide us with the information on the basis of the respective contractual relationship (e.g. management of the customer / user account, processing of a sales contract) between you and us. In addition, we are legally obliged to process your email address in the event of a purchase via our websites / applications to send you our electronic order confirmation (according to Article 6 para. 1 c) GDPR).


We store the data collected for the contractual processing - unless we use it for our own marketing purposes - for the respective contractual duration and until the expiry of the respective statutory or possible contractual warranty and guarantee rights. After the expiry of the said period, we will retain the information required under commercial and tax law regarding the contractual relationship for the legally specified periods. For this period, the data will be reprocessed only in case of a review by the tax authorities.

For the processing of a sales contract via our Services, the following additional data processing is required:

The payment data will be transferred to the payment service providers commissioned by us for the payment(s) processing. We transfer information on the delivery address to logistics companies and shipping partners commissioned by us for the purpose of the order delivery. To ensure the delivery of goods according to your wishes, we may transfer your email address and, if applicable, your phone number to the logistics company and/or shipping partner commissioned by us to take care of delivery. They may contact you before the delivery to coordinate the delivery details. The respective data will be transmitted solely for the respective purpose. After delivery, they will not be used for other purposes and will be deleted after the expiry of the existing commercial and tax law obligations to keep records.

3.2.2.  Data Use for Fraud Prevention Purposes
The information provided by us during your order placement can be used to check whether there is a so-called atypical ordering process (e.g. simultaneous ordering of many goods to the same address by using different customer accounts). In principle, we have a legitimate interest in carrying out such a check.

The legal basis of processing is Article 6 para. 1 point f) GDPR.


3.2.3. Transmission of Information to Transport Service Providers / Dispatch Partners

For the purpose of delivering ordered goods we cooperate with logistics service providers / transport companies and/or shipping partners: The following data may be transmitted to them for the purpose of delivering the ordered goods or announcing the shipment: first name, surname, postal address and, if applicable, email address and, if applicable, phone number. The legal basis of processing is Article 6 para. 1 point b) GDPR.

3.3. Data Processing for Advertising Purposes 
3.3.1. Postal Advertising
We have a legitimate interest in using certain information for marketing purposes to provide you with relevant offers. In this context, we process the following information for postal advertising for our own marketing purposes as well as for third parties’ marketing purposes: first and last name, postal address.

We are also entitled to store your additional personal information collected in compliance with legal requirements for our own and third parties’ marketing purposes. Objective is to provide you with advertising which is solely oriented towards your actual or supposed needs / interests and to avoid bothering you with advertising which is not relevant to you.

The additionally stored data will not be transferred to third parties.

The legal basis for the use of personal data for marketing purposes is Article 6 para. 1 point f) GDPR.


Note on the Right of Objection
You can revoke your consent at any time with effect for the future by sending a message to customerservice:

If you file an objection, your data will be blocked for any further commercial data processing. We would like to point out that, in exceptional cases, advertising material may still be sent out temporarily even after our receipt of your objection. This is technically due to the necessary lead time within the selection process and does not mean that we have not implemented your objection.

3.3.2. Newsletter
As part of our Services we offer you the opportunity to subscribe to our newsletter. To ensure that no mistakes are made when entering your email address, we use the so-called Double-Opt-In-Procedure (DOI Procedure): After you have entered your email address in the registration field and have given your consent to receive our newsletter, we will send you a confirmation link to the email address provided by you. Only when you click on this confirmation link, your email address will be added to our mailing list for sending our newsletter. The legal basis for this data processing is Article 6 para. 1 point a) GDPR.

Note on the Right of Withdrawal
You can revoke your consent at any time with effect for the future by sending a message to


3.3.3. Product Recommendations by Email
As an existing customer you will regularly receive product recommendations from us by email. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter or not. We will use the email address provided by you during the purchasing process to promote our own goods and/or Services or similar to those you have already purchased from us. The legal basis for this data processing is Article 6 para. 1 point f) GDPR.


Note on the Right of Objection
You can object, at all times, free of charge, to our product recommendations with effect for the future by sending a message to or at the end of each product recommendation email.


3.3.4 Competitions
If you register for / participate in competitions organised by Berry Baby (hereinafter referred to as „Participation“), we will use the data provided by you during the respective Participation for the purpose of implementing the Participation Agreement, in particular for notification of winnings and, if applicable, for advertising our and/or our competition partners’ offers. You will find detailed information in the respective participation conditions of the respective competition. The legal basis for this data processing is Article 6 para. 1 a), b) and f) GDPR.


3.4.  Online Presence and Service Optimization
3.4.1  Cookies

On various pages we use cookies or similar technologies to make the visit to our Services attractive and to enable the use of certain functions as well as to record the use of our Services statistically. Cookies are small text files which are automatically created by your browser and stored on your respective device (laptop, tablet, smartphone or similar) during your visit and/or use of our Services. Cookies do not cause any damage to your device, and do not contain viruses, trojans, or other malware. The information stored in the cookie is related to the specific terminal device used. However, this does not mean that we can obtain direct knowledge of your identity and/or draw conclusions about your person. The majority of the used cookies (the so-called session cookies) will be deleted at the termination of the browser session. These cookies put us into the position to offer e.g. the cross-page shopping cart display where you can see the number of items currently included in your shopping cart and the amount of the current purchase value. Other cookies (the so-called permanent or session-spanning cookies) remain on your end device by putting us into the position to recognize your end device during your next visit. Especially this kind of cookies serves to make our offer user-friendly, more effective, and safer. Due to these technologies, you may, for example, receive information about our Services which is specifically tailored to your interests.

Of course, you can set up your browser to avoid the storing of cookies on your end device. The help function in the menu bar of most web browsers explains how to prevent your browser from accepting new cookies, how to have your browser inform you when you receive a new cookie or how to delete all cookies already received and block them for all others. Please proceed as follows:

In Internet Explorer:

In the "Tools" menu, select "Internet Options".
Click on the "Privacy" tab.
Now you can make the security settings for the internet zone. Here you will set whether and which cookies should be accepted or rejected.
You confirm the setting with "OK".

In Firefox:

In the "Tools" menu, select “Settings”.
Click on "Privacy".
In the drop-down menu, select the entry "Create according to user-defined settings".
Now you can set whether to accept cookies, how long you want to keep them and add exceptions to which websites you always or never want to allow the use of cookies.
You confirm the setting with "OK".


In Google Chrome:

Click on the Chrome menu in the browser toolbar.
Now select "Settings".
Click on "Show advanced settings".
Under "Privacy" click on "Content Settings".
Under "Cookies" you can make the following settings related to cookies:
Delete cookies
Block cookies by default
Delete cookies and website data by default after closing the browser
Allow exceptions for cookies from certain websites or domains

We would like to point out that in this case not all functions of our Services can be used to their full extent.

On the one hand, we use cookies and similar technologies on the basis of Article 6 para. 1 point f) GDPR (legitimate interest in the optimization of our service offers). Certain cookies and similar technologies are used exclusively on the basis of your consent (according to Article 6 para. 1 point a) GDPR).

3.4.2. Google Analytics

For the purpose of designing our pages to meet your needs and for their continuous optimization, we use Google Analytics, a web analysis service of Google Inc. (hereinafter referred to as "Google"). Google Analytics uses so-called "cookies", text files which are stored on your computer and enable an analysis of your website use. In this context, pseudonymized user profiles are created, and cookies are used. The information generated by the cookie about your use of this website such as

Browser type / version,
Used operating system,
Referrer URL (the previously visited page),
HHost name of the accessing computer (IP address),
Time of the server request

On behalf of the operator of this website, Google will use this information to evaluate your website use, to compile reports on the website activities and to provide further services to the website operator in connection with the website and internet use. The IP address transmitted by your browser within the scope of Google Analytics will not be combined with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that in this case you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your website use (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on the following link. An opt-out cookie is set to prevent future collection of your information during your visit of this website. The opt-out cookie is valid only in this browser and only for our website and will be stored on your device. If you delete the cookies in this browser, you will need to reset the opt-out cookie. On the Google Analytics website you can find further information on data protection in connection with Google Analytics.


3.5.  Targeting
Our targeting based on  Article 6 para. 1 point f) GDPR. We use this in order not to be troubled by uninterested advertisement. 


3.5.1. Onsite targeting
On our website we record and rate informations needed for optimalising the advertisements with the help of cookies. These informations refer to the site of your applications you have visited. Recording and rating happens using fake-names, so your personal data will not be identified.Especially important that these informations will not be unified with other personal data. These informations help us to recommend such goods which you are interested in.


3.5.2. Retargeting

We use foreign service retargeting method for example Facebook Ireland

Limited (4 GRAND CANAL SQUARE, GRAND CANAL HARBOUR, D2 Dublin, „Facebook”) Pixel methodWith retargeting we can create more interesting online recommendations for you. Our partners' website  we can reach those users who were interested in our products. Different studies showed that users prefer personal advertisements over the ones without personal touch.You can stop collecting data through Facebook:

The method uses such cookie that can create advertisement refering to the fake-named users' interests.With the help of these informations we can create suitable advertisements on our partners' website as well.The method does not store personal informations and does not unifiy informations of the user profile with your personal profile.

You can turn off data collecting here. The programme sets a cookie which blocks data collecting, unless you delete this cookie by "Delete all cookies". Blocking can be repeated.


3.5.3. Google Adwords
Our website uses  Google Adwords service too. A Google AdWords a Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland “Google”) online advertisement site.

In the service of Google AdWords we use remarketing function.Through remarketing function we can represent advertisements based on personal preference for our customers on Google Display network's other webpages (On Google network the so called "Google ad" or other websites.) For the sake of this our website analyse the operation of the users, for example what do they interested in, so that we can represent advertisement based on these interests.   Google saves a number in those users' browser who visit certain Google service in the Google Display network.This number called "cookie" register the visit of the users..  That number is for identify a certain computer's browser, and not a certain person, since this programme does not save personal informations. The legal basis for this dis Article 6 para. 1 points  f) GDPR.

You can turn off the use of cookies in the Google system; click on the reference, then download and install the plug in .

FUrther information on the Google remarketing function and Google data management guide can be found here: .


3.6. Customer / User Account

To provide you with the greatest possible convenience, we offer you the permanent storage of your personal data in a password-protected customer/user account.

The creation of the customer account is basically voluntary. If you create a customer account, the processing of your data collected here will be based on Article 6 para. 1 point b) GDPR. After the creation of a customer account, no new data entry will be required. In addition, you can view and change the data stored about you in your customer account at any time.

Only if you want to place orders through our website / application, the opening of a customer account will be mandatory for contract processing.

In addition to the data requested during the order placement, you must enter a password of your own choice to create a customer account. Together with your email address, this password will be used to access your customer account. Please treat your personal access data confidentially and do not make them available to unauthorised third parties. Please note that even after leaving our website you will remain logged in automatically unless you actively log out.

You can delete your customer account at any time. However, please note that this does not mean that the data visible in the customer account will be deleted after your order placement with us. The deletion of your data is carried out automatically after the expiry of the commercial and tax retention obligations applicable to us. The legal basis for this further data processing is Article 6 para. 1 point c) and point f) GDPR.

3.7  Contact
You can get in touch with us in several ways: by email, phone, chat, or mail. If you contact us, we will use the personal data you voluntarily provide us with in this context solely for the purpose of contacting you and processing your request. The legal basis for this data processing is Article 6 para. 1 points a), b), c) and f) GDPR.


3.8   Social media plug in moduls

To increase the acquaintance level of our company, we can use social plug-ins of the social networks Facebook and Twitter in our Services according to Article 6 para. 1 point a) GDPR. The respective providers must guarantee their responsibility for data protection-compliant operation.

The purpose and scope of the data collection and the further processing and use of the data by the respective provider as well as your rights in this regard and setting options for your privacy protection can be found in the respective data protection notices of the provider we will link to in the following.

You can prevent your collected data to associate with data on your social media site by active log out or deleting cookies. If you would like to prevent adding collected data to your profile, log out from social media before entering our website. 


3.8.1. Facebook
On this website Facebook uses further built in moduls. They are connected to the Facebook company recommendation. When you search for such site with built in moduls, the contents automatically load. Facebook traces your staying on the website, even though you do not use actively the built in modul function. If you have a Facebook account you can use such modul and exchange informations with your friends, Our company does not have any influence on the content of built in moduls nor forwarding informations.

Facebook make knows the full extent of its data, types, goals and further processing. You can find further information on the rights of users, and settings on privacy policies.

Facebook privacy policy: .


3.9. Payment

We process your payment information for the purpose of payment processing, e.g. if you purchase or use a product and/or service through Depending on the payment method, we may forward your payment information to third parties (e.g. in the case of credit card payments to your credit card provider).

The legal basis for this data processing is Article 6 para. 1 points a), b), and f) GDPR.



5.   Your rights
5.1.     Overview

In addition to the right to revoke your consent granted, you are entitled to the following additional rights if the respective legal requirements are met:

the right to obtain information about your personal data stored by us (according to Article 15 GDPR), in particular you can request information about the processing purposes, the category of personal data, the categories of recipients your data has been or will be disclosed to, the planned storage period, the origin of your data, if it has not been collected directly from you;
the right to rectify incorrect or to complete correct data (according to Article 16 GDPR),
the right to erase your data stored with us (according to Article 17 GDPR), as long as we have not to comply with legal or contractual retention periods or other legal obligations or rights for further storage,
the right to restrict the processing of your data (according to Article 18 GDPR) if you dispute data accuracy, the processing is unlawful but you refuse the deletion; if the Data Controller no longer needs the data but you need it to assert, exercise or defend legal claims or if you have lodged an objection to the processing according to Article 21 GDPR,
the right to data portability according to Article 20 GDPR, i.e. the right to have selected data stored by us about you transferred in a structured, machine-readable format, or to demand its transmission to another data controller
the right to appeal to a supervisory authority. As a rule, you can contact the supervisory authority at your usual place of residence or work or at our company headquarters.
You can assert the aforementioned rights you are entitled to at


 Right of Objection
Under the conditions of Article 21 para. 1 GDPR, data processing may be objected to for reasons arising from the specific situation of the data subject.

The aforementioned general right of objection applies to all processing purposes described in this Privacy Policy processed on the basis of Article 6 para. 1 point f) GDPR. In contrast to the special right of objection aimed at data processing for advertising purposes, according to the GDPR we are only obliged to implement such a general right of objection if you indicate reasons of overriding importance (e.g. a possible danger to life or health).

5.3  Right of Withdrawal
Insofar as we process data based on your consent, you are entitled to revoke the consent given at any time. The consent revocation does not result in the ineffectiveness of the consent-based data processing carried out up to the time of revocation.